The existing blog design was visually dated and performed poorly in terms of lead capture, compromising content marketing RoI. It was also not integrated with the company’s design system.


I conducted in-depth user research, researched high-converting design patterns, and created wireframes, prototypes, final mockups, and handoff documentation.


As well as providing a dramatic visual update, the new design observes accessibility principles, uses design system components, and has resulted in lead capture growth of 1100%.


Experience the new design in action at


Experience the new design in action at


I’m available for freelance design work.

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