Designer & Creative Director with 20 years’ experience of digital design & development.
Baseline is a new kind of design course, created to help address inequalities in access to design education. I developed it as a solo project over the course of twelve months — including all design work, content creation, and coding.
Skills applied: design thinking, brand identity design, user interface design, illustration, curriculum design, content creation, copywriting, UX writing, front-end development
Tools used: Figma, Photoshop, Atom
Key results: Site successfully brought to launch in June 2021. 130+ assignments published so far. Exemplary Lighthouse technical ratings for performance, accessibility, best practices, and SEO.
This redesign project had three core goals: first, to improve lead capture and reduce bounce rate; second, to improve the experience of reading blog content; and third, to retain aspects of the existing experience that the audience valued.
Skills applied: design thinking, user research, sketching, wireframing, prototyping, icon design, copywriting, UX writing, conversion rate optimisation
Tools used: Figma, Sketch
Key results: 1100% growth in lead capture; reduced bounce rate; improved web accessibility; new integration with company design system
I created 100+ editorial illustrations to support Designlab content.
Skills applied: graphic design, illustration, typography, brand design
Tools used: Figma, Sketch, Photoshop
This is a brand concept created for a social enterprise providing employment opportunities to those leaving prison.
Skills applied: brand design, logo design, type design